B2B Communications - Trade Extensions
Trade Extensions specialised in advanced sourcing with optimisation and its software platform was used by Fortune 500 companies in large scale sourcing projects.
P&P advised and implemented programmes in all areas of Trade Extensions external communications - as shown below - and worked with the organisation from 2007 until it was acquired by Coupa Software.
Media
The media relations programme implemented for Trade Extensions achieved coverage with key specialist press and bloggers and positioned the company as thought leaders in its sector.
Corporate literature
P&P produced a range of corporate literature for Trade Extensions including company brochures, white papers and customer newsletters.
Website & BLOG
P&P created and updated Trade Extensions website and blog. The website was optimised for conversion and generated a significant number of leads for the company.
Digital Marketing
P&P produced all the content that was used in Trade Extensions digital marketing programme. The programme, delivered across LinkedIn, Twitter, YouTube and Facebook, was instrumental in raising awareness and generating leads for Trade Extensions.
TRADE SHOWS & EVENTS
P&P produced the materials, including stand design, for Trade Extensions' trade shows and exhibitions in the US and Europe. We also handled the event management for customer events in UK and Europe.
E-Learning
P&P was Instrumental in the development of the TESS Academy including development of e-learning material and ‘face to face’ classroom material.